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Disney Brand Loyalty Book

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release.

i’m writing all seven books on an iPhone, and all at Walt Disney World.

  1. Disney Leadership
  2. Disney Employee Engagement
  3. Disney Customer Service
  4. Disney Brand Loyalty
  5. Disney Creativity and Innovation
  6. Disney Greatest Business Hits (from the first 5 books above)
  7. How to Apply Disney Business Principles to Your Personal Life

This goal is epic and literally impossible.

Which is perfect.

i’m using this site to edit the Disney Brand Loyalty Book.

 

The secret shortcut to Brand Loyalty

The secret shortcut to Brand Loyalty.

Okay, ready for this?

The secret shortcut?

The long way is the shortcut.

I’ve said it before and will say it again, at Disney, it’s not the magic that makes it work, it’s the work that makes it Magic.

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To leave this Disney Brand Loyalty blog and go to the Disney Creativity and Innovation blog, click here.

 

Chances are you were amazing

Chances are you were amazing.

In fact, i’d bet a dollar (my top bet, and the only amount i bet when i’m sure i’ll win) you were inspiring.

Remember what you did and how it felt afterward when you could smile and know you did what you thought you couldn’t?

There are certain truths that when we hear them, we easily nod in agreement.

How about this one…

When there’s something we are highly motivated to do or not do, we get it done.

While this book contains the world-class leadership basics, none of that timeless wisdom matters if you aren’t compelled to burn the ships.

Had a High School science teacher say, “Repetition is the mother of all learning.”

Burn the ships (BTS), or some other mantra that inspires you the way BTS inspires me – that’s what we need to tell ourselves over and over (and over).

One more thing, chances are you are still amazing.

i’ll bet a dollar on that too.

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To leave this Disney Brand Loyalty blog and go to the Disney Creativity and Innovation blog, click here.

 

What happens to brand loyalty when there’s no urgency?

What happens to brand loyalty when there’s no urgency?

What happens to you when there’s no urgency?

Recall what you accomplished when you had something super urgent?

Write it down now: What was it, why was it urgent, what was the outcome and why?

 

 

 

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To leave this Disney Brand Loyalty blog and go to the Disney Creativity and Innovation blog, click here.

 

Slaves to our brand loyalty culture comfort?

Slaves to our brand loyalty culture comfort?

The admirable brand we could become will always be a slave to what we are unwilling to give up.

Even when we choose not to decide, we still have made a choice.

What kind of organizational brand do you long to become?

What’s missing from making that happen?

What are you willing to change?

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To leave this Disney Brand Loyalty blog and go to the Disney Creativity and Innovation blog, click here.

 

It doesn’t matter what we look at

It doesn’t matter what we look at, what matters is what we see.

When we focus on the surface, we risk missing everything else.

Imagine that for a moment.

You may marvel at Disney’s world-famous grooming guidelines and completely miss the fact that grooming guidelines aren’t the insight.

The insight is Disney’s uncompromising focus on delivering what the Guest wants.

The Guest wants something Magical, something no one else in the world provides.

And prior to Disneyland, the American standard for a Family outing was an Amusement Park, a Circus, a State Fair, a Carnival.

The American Carnival was a traveling show. Descending on a town, the Carnival would quickly set up in a vacant field or empty parking lot.

The mechanical rides never won awards for passenger safety.

The Carnival workers, known as “Carnies”, had a reputation for being unkempt.

Walt Disney ruptured the negative stereotypes and reinvented the industry, including the workers, becoming a category of one.

Why?

Because the Public would pay for quality, return often, and tell their friends.

Is there a business owner you know who wouldn’t want that?

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To leave this Disney Brand Loyalty blog and go to the Disney Creativity and Innovation blog, click here.