Brand Like You Mean It.
If you were accused of being one of the most admired brands in the world, would there be enough evidence to convict you?
When i say brand like you mean it, i mean, and sorry if this feels uncomfortable, does the level of loyalty rise when you show up? Does it remain high when you’re not there?
What if it did on both accounts?
Here’s the harsh reality, it’s not the Disney Magic that makes it work, it’s the hard work that makes it Magic.
Nothing substitutes for focus, discipline, and a clear, concise, and compelling vision.
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