Disconnect From Hope and Enthusiasm.
Connect to hard work.
The only way to earn a better brand reputation – and keep a better reputation – is to outwork your previous self.
Others great brands aren’t your competition, although we are tempted to live in that paradigm.
Your old habits of banking on hope and enthusiasm, yet not being willing to .think .differently will fail you.
We must become an insatiable student and a remarkable teacher of brand loyalty.
Then we’ll come full circle and we can again embrace hope and enthusiasm.
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