Looking Back, Now Will Have Been A Bargain
The cost for adding brand loyalty enhancements always seems expensive at the time.
The price you pay for all those years living without the enhancements is literally impossible to recoup.
This so-called price you pay takes the form of lost growth and revenue, unrealized organizational vibrancy, turnover costs, unintentional transfer of intellectual property to your competitors, and the slow and steady erosion of an already unstable foundation.
What would it take for you to see – and act on this reality – that it’s such a bargain to begin transforming now.
As in there’s no time to wait.
One small step forward.
Awareness is the first step to recovery.
Simply admit, right now and unequivocally, your brand loyalty culture is unhealthy and needs a doctor.
The cost for an architect to draw a new set of blueprints is exponentially less costly now than what it will cost you in the future.
You cannot build from a plan you can’t see on paper.
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