Newton’s Law of Gravitational Culture.
Gravity is a law, not a theory.
An intentional brand loyalty culture versus an unintentional culture is a theory.
A theory that is, for all practical business purposes, as valid as the law of gravity.
On Earth, gravity is unmistakable.
Gravity is also irrefutable.
Without gravity, Earth would be chaos compared to how we currently know it.
A science fiction movie like we’ve never seen.
Here’s why i told you that.
Culture is like that too.
An unhealthy culture creates unlimited chaos for leaders, employees, customers, financials, business excellence, as well as creativity and innovation.
When a corporate culture is architected with the equivalent of construction blueprints, the results are extraordinary.
Another simple analogy…
What would happen to a person who has neglected the seven basic wellness tactics: cardio, strength, core, flexibility, nutrition, rest, motivation?
What would happen if all seven were managed well?
It’s the stunning difference between thriving versus surviving.
Given the choice, none of us would pick surviving.
So, back to your brand loyalty culture.
Why would anyone settle?
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